Instagram Basics: How to Utilize it for You

One of my current obsessions right now is Instagram. I seriously can’t get off of it.

You’ve probably heard of it.

You might have one. (Follow me @annecho_ I’ll follow back!)

It is a visual platform for people to share virtually anything. It’s a place to share more personal, intimate moments of our lives. It’s a chance to go behind the scenes or take a closer look into a business or brand. It’s an opportunity to share with fans or followers of any industry.

Not to mention, it’s a wonderful place to be inspired by others’ work and to find and meet other creatives/brands/companies.

Currently, Instagram has 300 million monthly active users which has now surpassed Twitter. There’s also about 70 million photo’s shared daily on the application.

Instagram is a prime place for photographers to share their work, build a platform, and connect with other like-minded people in the industry.

But it can be hard to straddle the divide between personal and business. Especially if it’s one and the same account. Many have separate accounts for personal and business. Some have separate accounts just for pets (and these can gain pretty hefty followings of their own!).

In terms of my own IG account, I have mine all blended into one place. I like to curate my content on IG to be a finely mixed feed of behind the scenes, current shoots and projects, my love for live music, travel, and of course, food.

It will take some time for you to figure out exactly how you want to utilize Instagram. It would benefit to do some research in the industry you’re a part of and see what’s trending within it and overall. Figure out what your ideal customers want and do the absolute best you can to deliver that to them.

Try to view your Instagram for the long term. This should feel more like a marathon than a sprint. It will take time to figure out what works best for you and you should always be experimenting with different kinds of content. Be sure to keep it real. Like really real. Like if this was something your best friend saw and thought was totally fake, then nix the content you’re sharing.

You want this to be an authentic experience. Most of us can see through the fake or contrived posts.

I would also highly recommend tracking your metrics. A great place to do that is Iconosquare.

And if you’re not trying to use it for business but more personal then it can still be a great place to show the world who the person behind the work is.

A photo posted by Anne Cho (@annecho_) on

As with anything, experiment and play around. Don’t take it too seriously! This is a great place to see what’s going on in the world, stay in touch with others, connect, and be inspired.

Did this post help you? Maybe you know someone that could really benefit from this information, if so then please share this with others!

Until next time,